Italian Sport Alliance International is a new member in the trade association.
The trade network, Sport Alliance International, with a total of 265 shops in Italy joins SPORT 2000 International | SPORT 2000 International continues its expansion strategy

With the accession of Sport Alliance International, SPORT 2000 International is expanding its network of trade associations. SPORT 2000 International thus expands its market position in Italy and consequently also in Europe. “The collaboration with our new member is another important step for SPORT 2000 International to further strengthen and expand our market position in Europe,” explained Harold J. Rubrech, CEO of SPORT 2000 International.

The cooperation with Sport Alliance International offers the specialised trade association many new possibilities and potentials. “The Sport Alliance Group is an important boost towards achieving our aims as an overall group. The bundling of purchasing capacities and the use of synergy effects are significant benefits of the cooperation. Moreover, the possibilities of communicating unified European-wide marketing campaigns in the specialised trade is also interesting in the cooperation with international top brands,” continued Rubrech.