Team Sportia and SGN Sportia are represented with 105 stores in Sweden and 56 stores in Finland. With a total of 161 stores the two companies achieved an annual joint turnover of approx. EUR 278 million in 2014.
With the addition of Team Sportia and SGN Sportia, Sports 2000 International now claims to be represented in all Nordic countries. Both companies will participate in the co-branding concept of Sport 2000 International. The shared public appearance will be visualized through a combination of the company logos and the words "Official Partner of Sport 2000".
“In recent years Sport 2000 International has overhauled itself from the inside out and developed superbly. With Sport 2000 it is possible to experience our national identity under the umbrella of an international brand and to develop further as a team. The international positioning as an expert organization in the important areas of running, biking and fitness was the primary reason that persuaded us to join the dealer association", explains Anders Edvardsson, CEO of Team Sportia.